Sainsbury's had discontinued it's budget range of food items. CREDIT: GETTY IMAGES There’s something poignant about the loss of childhood innocence, even when to retain it would be an encumbrance. You know the sort of scenario: suspicions raised when the tooth fairy forgets to come, or St Nicholas commits a wrapping-paper infraction visible only to a nosey eight-year-old.
Or when, as happened this week, it turns out that the big brands we know and trust have been having a giggle behind our backs. Ahead of an official report into misleading offers, a number of our leading supermarkets have announced they are to discontinue multi-buy deals. It turns out that bogofs – buy one, get one free offers – are a false economy, making us fork out on average over £1,000 more a year than we planned. A supermarket aisle Tesco, Asda, Morrisons, Sainsbury's and Ocado were all found to be offering misleading deals CREDIT: ALAMY I wish I had filmed my teenage daughter at